Who attends

The people who run Canada's small businesses

Owners, founders and senior leaders with buying authority — drawn from the CanadianSME Small Business Magazine community and every region of the country.

A full session room of delegates at the CanadianSME Small Business Show

The Show in numbers

6,000+

Total registrations

3,000+

Businesses engaged

1.5M

Organic social impressions

Paid social impressions

100+

Exhibitors

500

Attendees per keynote session

Up to 100

Average workshop attendees

Workshops

Who is in the room

Decision-makers, not browsers

Most delegates own or run the business they represent. They come to evaluate partners, tools and financing — and they can sign off on what they choose.

Role & designation

Small business owners, founders, CEOs & directors62%

Presidents, VPs & directors27%

Senior managers24%

Consultants8%

Medium businesses6.9%

Attendee profile

From every region and sector

Share of registered attendees by region, industry and company type.

Region

Ontario59.4%

Quebec14.9%

British Columbia8.9%

Alberta7.9%

Manitoba5%

Industry

Retail20.2%

Tech15.2%

Professional services10.1%

Government6.1%

Healthcare5.1%

Finance5.1%

Other38.4%

Company profile

Small business (under 500)76.2%

Startups9.5%

Public sector4.8%

Other9.5%

Why they come

One day, three ways in

Keynotes

Canada's business leaders on the main stage — around 500 attendees per keynote session.

Speaker leading a workshop for a full room of attendees

Workshops & demos

Eight hands-on workshops averaging up to 100 attendees, plus demo sessions of up to 25.

Attendees visiting exhibitor booths on the Show floor

Networking & the exhibit floor

100+ exhibitors, the media wall and a day of introductions to founders, partners and buyers.

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